Master in International Business Management (Semipresential)

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Lead Center Universitat de Vic – Universitat Central de Catalunya
Management Center Masters College Barcelona
(Barcelona city)
ECTS 60 ECTS
Scheduled 9 months
Start date March 2019 & October 2019
End date December 2019 & June 2020
Modality Semipresential
Language An edition in Spanish and another edition in English
Price 5.850 €

The present Master iniciated in the year 2000 and has certified a total of 1648 students during its 34 presential editions and 830 students during its 26 online editions.

The principal challenge that companies face today is the internationalization of its activities, considering that domestic economies are small compared to the continued progress and growth that has occurred with the incursion of new technologies in international markets. For this challenge it is necessary that managers have current and global-specific training in order to understand the different areas of enterprise development, such as engaging with global leadership staff or the management of marketing resources in an international context.

 

Goals

Master in International Business Management  MastersCollegeBarcelona main goal is to create a new generation of professionals and managers who possess the most progressive tools to implement strategies that add value to all business processes in international environments.
The Master’s in International Business Management program is designed to achieve the following objectives:

1. Specialize in handling business in a global economy
2. Gain tools to efficiently manage business internationally
3. Acquire knowledge to establish appropriate marketing strategies in global markets
4. Develop practical strategic business skills to handle logistical business processes and to operate in a dynamic international context

5. Learn the rules governing international operations and taxation
6. Acquire skills to decide how to enter into an international market and the process most appropriate for bargaining in foreign markets
7. Learn the financial tools necessary to work in international environments
8. Function successfully through the management of people in different countries

Academics Fields

COURSE:

COURSES ECTS
Module 1: International Strategic Management & Business Innovation 9
Module 2: Managing Human Resources in International Environment 6
Module 3: International Logistic Management and International Commerce 9
Module 4: International Marketing 9
Module 5: International Economy 6
Module 6: International Finance 6
Module 7: Final Master Thesis 15

Contents

MODULE 1 ECTS CARACTER
International Strategic Management & Business Innovation 9 Obligatory
    The module introduces students to the fundamentals of international strategy and provides the necessary tools to plan the most appropriate internationalization strategy for your company taking into account the characteristics of the target markets
More in detail:

  • International Macroeconomic
  • Globalization and internacionalization of the economy
  • Scenarios of the Global Economy
  • Current Trends in the World Economy and business integration
  • Emerging economies
  • International Cooperation Agreements and Foreign Direct Investments

 

MODULE 2 ECTS CARACTER
Managing Human Resources in International Environment 6 Obligatory
    The module’s main objective is to provide the student with the necessary tools to develop a successful interpersonal communication, based on knowledge of emotional intelligence and focused on their use in the management of work teams in international environments.More in detail:

    • Personal leadership: strategic tools for effective management of human teams in different cultural environments
    • The management competency as a key factor of international competitiveness
    • Communication as a key success factor in managing changes in international markets The management of international teams

 

MODULE 3 ECTS CARACTER
International Logistic Management and International Commerce Environment 9 Obligatory
    The module’s main objective is to provide the student with the skills to manage international logistics processes and plan the movement of goods through foreign trade management tools.More in detail, it will be:

    • Supply Chain Management
    • Control of procurement and international procurement
    • operational management models
    • Monitoring of international distribution networks
    • Management of imports and exports
    • International taxation, customs, duties, tariffs, contracts and international law
    • Incoterms and foreign trade management International Negotiation

 

MODULE 4 ECTS CARACTER
International Marketing 9 Obligatory
    The most important part of marketing concepts and introduces the fundamental principles of leadership in this area of the company, taking into account the market characteristics and segmentation. Student obtain tools to plan the marketing mix strategy taking into account the characteristics of consumers and competition in a given environment framework tools. In addition, the student deepens in the field of international marketing and in particular, in the configuration of international distribution channels and the tools available to the company when making communication campaigns.More in detail:

    • National Marketing Vs international marketing
    • Analysis of international environments
    • Consumer Behavior and market segmentation
    • Development of international competitive advantages
    • Pricing
    • International Communication Strategies
    • The functions and characteristics of international marketing plan and export plan The objectives of international marketing Development of international distribution channels
    • Distribution strategies globalized
    • International Branding Management
    • International Communication Strategies
    • The communication plan

 

MODULE 5 ECTS CARACTER
International Economy 6 Obligatory
    International trade and its impact on the economy; terms of trade, rising industry, income distribution, competitiveness and productivity. Tariffs and restrictions on international trade, types and effects on welfare. Exchange systems; fixed, variable, controlled change. Balance of payments; settings. Currency, exchange rate, exchange rate adjustment and balance of payments.In particular:

    • Globalization and internationalization of the economy
    • Scenarios Global Economy
    • Emerging economies
    • International Cooperation Agreements and Foreign Direct Investment (FDI)

 

MODULE 6 ECTS CARACTER
International Finance 6 Obligatory
      • The management of capital flows and knowledge of the foreign exchange markets are fundamental when managing an international strategy. In detail, it will be:

•Financial business

• Economic Engineering for the evaluation of investment projects

• Management of capital flows in multinational and transnational corporations

• Exchange control and currency management

•International Financial Environment

 

MODULE 7 ECTS CARACTER
Final Master Thesis 15 Obligatory
    • In the final thesis, the student tries to develop a project to manage the international activities of a company. Among others, the student will develop a study of an external market, plan the strategy of introducing a product into a new market, design the most targeted distribution channel to the country of destination, analyze international competition, etc.

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